The JAMROCK story
From mountain
to cup.
Every cup of JAMROCK begins long before it reaches your hands—in the misty slopes where Jamaica Blue Mountain coffee has grown for generations.
Hanson, who also co-founded Silver Hill Estate, started JAMROCK to carry that story forward: to make sure the coffee’s character isn’t lost between the mountain and the cup.
That commitment shows up in the details most brands skip. Hanson works directly on origin development, walking the land where the coffee is grown; on sensory evaluation, tasting and refining until each batch reflects the mountain’s true character; and on product development, shaping how that character comes through in the final cup.
It’s this hands-on, farm-to-cup relationship that keeps JAMROCK grounded in authenticity—careful handling at every stage, and an unwavering respect for what makes Blue Mountain coffee unlike anything else in the world.
